Are cookies safe?Ĭookies are generally safe, but sometimes they can be used to track your behavior and undermine your privacy. If they know your location, news sites may also serve you more localized content.īy letting sites remember information their visitors already provided and personalizing or localizing content, cookies make it much easier for you to navigate the web. News sites use cookies to find out if it’s your first or thirtieth visit, and adjust the content they show you accordingly. Sports and entertainment sites use cookies to remember your interests and preferences, like your favorite teams and the tv shows you’ve been streaming. Travel sites use cookies to keep track of trips you’ve planned, hotel reservations you’ve made, and places you’ve visited. When you check out, cookies help sites retrieve any billing or shipping information you’ve already provided, speeding up the check-out process. That information helps them make smarter suggestions as you continue shopping. Do all websites use cookies?Īlmost all websites use cookies, but the number of cookies they use and their purpose can vary quite a bit.Į-commerce sites use cookies to keep track of items in your cart and items you previously browsed. Instead of going to a weather site and seeing your local forecast immediately, you’d actually have to enter your location. Rather than returning to an online shopping site and finding all the items you previously added to your shopping cart still there, you’d see an empty basket. The web would be very frustrating without cookies, because the information that helps us easily navigate sites would be lost. If the cookie from your computer tells a website that you’ve visited before, then the site can enter your account details so you don’t have to remember and enter that information again. The next time you visit, your device checks to see if it has a cookie from that site and uses that data to log you back in, adjust your preferences, and otherwise speed up your browsing. When you visit a site that uses cookies, your device downloads a data file with information about the website. How do cookies work?Ĭookies track visits and clicks on websites. Marketers also use data collected by cookies to improve their products and provide a better service to their customers. This helps websites improve their performance and deliver better experiences to their visitors. Websites use the data and other info gathered by cookies to learn how people find them and how they navigate their sites. Personal informationĬookies can store personal information, such as the user account data and login information you use to access certain sites, your language preferences, your shipping address, and more. Cookies can store items you added to your shopping cart and keep track of cities and hotels you looked at on travel sites. Websites use cookies to remember the pages you visited - on their site and also sometimes on other websites. These so-called third-party cookies aren’t necessary and can invasively follow you around the web.įirst-party cookies help websites store and remember important information, including: Previously-visited web pages Other cookies can track your browsing activity. We wouldn’t be able to use many parts of the web without them. Cookies let you stay logged in to websites, use them in your preferred language, navigate ecommerce sites with items saved in your shopping cart, and more.Ĭookies that help websites carry out critical functions are called first-party cookies. Websites use cookies to perform essential internet functions, like remembering who you are, maintaining your settings, remembering what you’ve clicked on, and more.
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